This blog follows directly on from the previous one you can also find on my blog page. 
There is a direct correlation between business context and revenue. 
The context of your business is really, really important for long term business success, continue reading to find out why... 
Cassie Footman Clarity Business and Personal Coach, blogger and speaker
The context of your business is really, really important. 
As an example, a glass of water has a really strong context because it holds the content well. So if something happened in the environment around the glass, say I had a lighter and I lit it underneath the glass, what’s going to happen to the glass? It’s unlikely there will be very much impact, because the glass is actually pretty solid and if it had a burning flame underneath it, it would take quite a lot of heat for quite a long time for it to actually have some impact. 
Whereas if we had a paper cup, or plastic cup, when they have water in they go all weak. Imagine I have one of those, and I light a lighter underneath it and I held it there, what would happen...? Yes you’re right, the water is going to fall from the cup. 
Your business is exactly the same, if you have a really weak context in your business and there are things happening in the marketplace, and let’s be honest there are some major things happening out there in our business environment, particularly here in the UK that could really impact your business. 
If your context is really weak, then you could experience significant disruption, when this external pressure is applied to your business. When I talk about working on your business context, I am talking about things like; your mission, your values, your vision, all the glue that holds things together. If you have a team, do you have a team code of honour? Do your team know what’s expected of them? How do your team live out the values of your business? 
Other aspects of your context that are really important include your systems and processes. Now believe me I am not a systems or processes person when it comes to process mapping, but I am a systems and process person when it comes to making sure that I’ve got a sales process in place. If you don’t have sales coming into your business, let’s be honest, you don’t have a business. 
The biggest problem that am finding business owners who I’ve worked with recently have, and I have to say girls it’s particularly women, the biggest challenge these business owners are facing in their business is that they don’t like selling. They feel like they have to leave themselves to do the sale and then come back to themselves afterwards. They feel like it’s just a yucky thing to do. 
I have an amazing process when it comes to sales, selling, closing, creating an amazing experience that not only has impacted my business massively, but now that I’ve shared it with my clients its impacting their businesses significantly too.  
My own conversion rates have gone from 20% to 85% in a really short space of time, which doubled my revenue year on year. My clients are getting the same results from a very simple process that I help them with.  
So that’s just one of many aspects of business context that I work with people like you on. 
If that’s got you interested and you’d be curious to find out more, I’m going to be running some business breakthrough strategy sessions over the coming weeks and months. 
If you want to create a sense of clarity about the business you really want to have, or grow the business the way you want to, or if you want to discover the essential building blocks for having the business of your dreams. 
Perhaps also you need to determine the number one thing stopping you from having the business that you want, and identify the most important and powerful actions that will move you towards the business that you desire, sign up for a breakthrough strategy session with me and I’ll help you to do this. 
I promise you that we will complete the consultation with the excitement of knowing exactly what you need to do to create the business that you truly want. 
This blog was inspired by a Facebook video from Cassie, check out her Facebook page for regular updates.  
You can now book a free one-hour Business Breakthrough Call with Cassie, to book your slot here, but be quick as limited places are released. 
On the call you will: 
• Gain a sense of clarity about the business & life you really want to have. 
• Discover the essential building blocks for having the business & life of your dreams. 
• Determine the #1 thing stopping you from having the business & life you want. 
• Identify the most powerful actions that will move towards the business & life you desire. 
• Complete the consultation with the excitement of knowing EXACTLY what to do next to create the business & life you truly want. 
About Cassie 
Cassie delivers success coaching for personal and business success. Discussing what your goals are, the steps towards achieving those goals and what to do when you get there! What comes next?! 
Cassie works with entrepreneurs, start-ups and established small business owners to help them navigate their way to achievement, fulfilment and a sustainable level of rewards. Through group coaching, events and public speaking Cassie works with groups and individuals to build on existing successes or help to get new business owners using their talent effectively to secure those much-needed sales and strategies for starting from the beginning in business ownership. 

Build a better business, create a better life. Sign up for Cassie's occasional updates. 

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